Arief kurniawan
Frans pasca
Julius bintang
Muhammad ganang
Surya agung
Rabu, 28 Januari 2015
Minggu, 25 Januari 2015
40 Basic Ads Persuasion Techniques
40 Basic Ads Persuasion Techniques
1.Association
This persuasion technique tries to link a product, service, or idea with something already liked or desired by the target audience, such as fun, pleasure, beauty, security, intimacy, success, wealth, etc. The media message doesn’t make explicit claims that you’ll get these things; the association is implied. Association can be a very powerful technique. A good ad can create a strong emotional response and then associate that feeling with a brand (family = Coke, victory = Nike). This process is known as emotional transfer. Several of the persuasion techniques below, like Beautiful people, Warm & fuzzy, Symbols andNostalgia, are specific types of association
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2. Bandwagon
Many ads show lots of people using the product, implying that "everyone is doing it" (or at least, "all the cool people are doing it"). No one likes to be left out or left behind, and these ads urge us to "jump on the bandwagon.” Politicians use the same technique when they say, "The American people want..." How do they know
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1.Association
This persuasion technique tries to link a product, service, or idea with something already liked or desired by the target audience, such as fun, pleasure, beauty, security, intimacy, success, wealth, etc. The media message doesn’t make explicit claims that you’ll get these things; the association is implied. Association can be a very powerful technique. A good ad can create a strong emotional response and then associate that feeling with a brand (family = Coke, victory = Nike). This process is known as emotional transfer. Several of the persuasion techniques below, like Beautiful people, Warm & fuzzy, Symbols andNostalgia, are specific types of association
https://www.youtube.com/watch?v=16wkD9A213I
2. Bandwagon
Many ads show lots of people using the product, implying that "everyone is doing it" (or at least, "all the cool people are doing it"). No one likes to be left out or left behind, and these ads urge us to "jump on the bandwagon.” Politicians use the same technique when they say, "The American people want..." How do they know
https://www.youtube.com/watch?v=6WqCbQEpzyk
3. Beautiful
people Beautiful people uses good-looking models (who may also be celebrities) to attract our attention. This technique is extremely common in ads, which may also imply (but never promise!) that we’ll look like the models if we use the product.
https://www.youtube.com/watch?v=11bxIWXohms
4. Bribery
This technique tries to persuade us to buy a product by promising to give us something else, like a discount, a rebate, a coupon, or a "free gift.” Sales, special offers, contests, and sweepstakes are all forms of bribery. Unfortunately, we don’t really get something for free -- part of the sales price covers the cost of the bribe.
https://www.youtube.com/watch?v=1W62WfexlmE
5. Celebrities
(A type of Testimonial – the opposite of Plain folks.) We tend to pay attention to famous people. That’s why they’re famous! Ads often use celebrities to grab our attention. By appearing in an ad, celebrities implicitly endorse a product; sometimes the endorsement is explicit. Many people know that companies pay celebrities a lot of money to appear in their ads (Nike’s huge contracts with leading athletes, for example, are well known) but this type of testimonial still seems to be effective.
(A type of Testimonial – the opposite of Plain folks.) We tend to pay attention to famous people. That’s why they’re famous! Ads often use celebrities to grab our attention. By appearing in an ad, celebrities implicitly endorse a product; sometimes the endorsement is explicit. Many people know that companies pay celebrities a lot of money to appear in their ads (Nike’s huge contracts with leading athletes, for example, are well known) but this type of testimonial still seems to be effective.
https://www.youtube.com/watch?v=Si9qQlZGeM8
6. Experts
(A type of Testimonial.) We rely on experts to advise us about things that we don’t know ourselves. Scientists, doctors, professors and other professionals often appear in ads and advocacy messages, lending their credibility to the product, service, or idea being sold. Sometimes, “plain folks” can also be experts, as when a mother endorses a brand of baby powder or a construction worker endorses a treatment for sore muscles.
(A type of Testimonial.) We rely on experts to advise us about things that we don’t know ourselves. Scientists, doctors, professors and other professionals often appear in ads and advocacy messages, lending their credibility to the product, service, or idea being sold. Sometimes, “plain folks” can also be experts, as when a mother endorses a brand of baby powder or a construction worker endorses a treatment for sore muscles.
https://www.youtube.com/watch?v=6mmEucOypkA
7. Explicit claims
Something is "explicit" if it is directly, fully, and/or clearly expressed or demonstrated. For example, some ads state the price of a product, the main ingredients, where it was made, or the number of items in the package – these are explicit claims. So are specific, measurable promises about quality, effectiveness, or reliability, like “Works in only five minutes!” Explicit claims can be proven true or false through close examination or testing, and if they’re false, the advertiser can get in trouble. It can be surprising to learn how few ads make explicit claims. Most of them try to persuade us in ways that cannot be proved or disproved.
https://www.youtube.com/watch?v=ZUzEQD_FIbg
8. Fear
This is the opposite of the Association technique. It uses something disliked or feared bythe intended audience (like bad breath, failure, high taxes or terrorism) to promote a "solution.” Adsuse fear to sell us products that claim to prevent or fix the problem. Politicians and advocacy groupsstoke our fears to get elected or to gain support.
Something is "explicit" if it is directly, fully, and/or clearly expressed or demonstrated. For example, some ads state the price of a product, the main ingredients, where it was made, or the number of items in the package – these are explicit claims. So are specific, measurable promises about quality, effectiveness, or reliability, like “Works in only five minutes!” Explicit claims can be proven true or false through close examination or testing, and if they’re false, the advertiser can get in trouble. It can be surprising to learn how few ads make explicit claims. Most of them try to persuade us in ways that cannot be proved or disproved.
https://www.youtube.com/watch?v=ZUzEQD_FIbg
8. Fear
This is the opposite of the Association technique. It uses something disliked or feared bythe intended audience (like bad breath, failure, high taxes or terrorism) to promote a "solution.” Adsuse fear to sell us products that claim to prevent or fix the problem. Politicians and advocacy groupsstoke our fears to get elected or to gain support.
https://www.youtube.com/watch?v=JInBye0GhyY
9. Humor
Many ads use humor because it grabs our attention and it’s a powerful persuasion
technique. When we laugh, we feel good. Advertisers make us laugh and then show us their product or logo because they’re trying to connect that good feeling to their product. They hope that when we see their product in a store, we’ll subtly re-experience that good feeling and select their product. Advocacy messages (and news) rarely use humor because it can undermine their credibility; an exception is political satire.
11. Maybe
12. Plain folks
(A type of Testimonial – the opposite ofCelebrities.) This technique works because we may believe a "regular person" more than an intellectual or a highly-paid celebrity. It’s often used to sell everyday products like laundry detergent because we can more easily see ourselves using the product, too. The Plain folks technique strengthens the down-home, "authentic" image of products like pickup trucks and politicians. Unfortunately, most of the "plain folks" in ads are actually paid actors carefully selected because they look like "regular people.”
This technique uses sentimental images (especially of families, kids and animals) to stimulate feelings of pleasure, comfort, and delight. It may also include the use of soothing music, pleasant voices, and evocative words like "cozy" or "cuddly.” The Warm & fuzzy
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16. The big lie According to Adolf Hitler, one of the 20th century’s most dangerous propagandists, people are more suspicious of a small lie than a big one. The Big Lie is more than exaggeration or hype; it’s telling a complete falsehood with such confidence and charisma that people believe it. Recognizing The Big Lie requires "thinking outside the box" of conventional wisdom and asking the questions other people don’t ask.
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17. Chansma Sometimes,
persuaders can be effective simply by appearing firm, bold, strong, andconfident. This is particularly true in political and advocacy messages. People often follow charismatic leaders even when they disagree with their positions on issues that affect them.
18. Buphemise
While the Glittering generalities and Name-calling techniques arouse audiences with vivid, emotionally suggestive words, Euphemism tries to pacify audiences in order to make an unpleasant reality more palatable. Bland or abstract terms are used instead of clearer, more graphic words. Thus, we hear about corporate "downsizing" instead of "layoffs," or "enhanced interrogation techniques" instead of "torture.”
19. Extrapolation.
Persuaders sometimes draw huge conclusions on the basis of a few small
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"You deserve it." Sometimes ads flatter us by showing people doing stupid things, so that we’ll feel
smarter or superior. Flattery works because we like to be praised and we tend to believe people we
like. (We’re sure that someone as brilliant as you will easily understand this technique! 
21. Glittering generalities
This is the use of so-called "virtue words" such as civilization,
democracy, freedom, patriotism, motherhood, fatherhood, science, health, beauty, and love.
Persuaders use these words in the hope that we will approve and accept their statements without
examining the evidence. They hope that few people will ask whether it’s appropriate to invoke these
Many ads use humor because it grabs our attention and it’s a powerful persuasion
technique. When we laugh, we feel good. Advertisers make us laugh and then show us their product or logo because they’re trying to connect that good feeling to their product. They hope that when we see their product in a store, we’ll subtly re-experience that good feeling and select their product. Advocacy messages (and news) rarely use humor because it can undermine their credibility; an exception is political satire.
https://www.youtube.com/watch?v=BL3PjHRPmO4
10. Intensity
The language of ads is full of intensifiers, including superlatives (greatest, best, most, fastest, lowest prices), comparatives (more, better than, improved, increased, fewer calories), hyperbole (amazing, incredible, forever), exaggeration, and many other ways to hype the product.
The language of ads is full of intensifiers, including superlatives (greatest, best, most, fastest, lowest prices), comparatives (more, better than, improved, increased, fewer calories), hyperbole (amazing, incredible, forever), exaggeration, and many other ways to hype the product.
https://www.youtube.com/watch?v=BatKIPiXZWo
Unproven, exaggerated or outrageous claims are commonly preceded by "weasel words" such as may, might, can, could, some, many, often, virtually, as many as, or up to. Watch for these words if an offer seems too good to be true. Commonly, the Intensity and Maybe techniques are used together, making the whole thing meaningless.
https://www.youtube.com/watch?v=LrrnINov9-c
12. Plain folks
https://www.youtube.com/watch?v=aIOvqLW5ynA
13. Repetition
Advertisers use repetition in two ways: Within an ad or advocacy message, words,
sounds or images may be repeated to reinforce the main point. And the message itself (a TV
commercial, a billboard, a website banner ad) may be displayed many times. Even unpleasant ads
and political slogans work if they are repeated enough to pound their message into our minds.
Advertisers use repetition in two ways: Within an ad or advocacy message, words,
sounds or images may be repeated to reinforce the main point. And the message itself (a TV
commercial, a billboard, a website banner ad) may be displayed many times. Even unpleasant ads
and political slogans work if they are repeated enough to pound their message into our minds.
https://www.youtube.com/watch?v=KFLIXrn8EQA
14. Testimonials
Media messages often show people testifying about the value or quality of a product, or endorsing an idea. They can be experts, celebrities, or plain folks. We tend to believe them because they appear to be a neutral third party (a pop star, for example, not the lipstick maker, or a community member instead of the politician running for office.) This technique works best when it seems like the person “testifying” is doing so because they genuinely like the product or agree with the idea. Some testimonials may be less effective when we recognize that the person is getting paid
to endorse the product.
Media messages often show people testifying about the value or quality of a product, or endorsing an idea. They can be experts, celebrities, or plain folks. We tend to believe them because they appear to be a neutral third party (a pop star, for example, not the lipstick maker, or a community member instead of the politician running for office.) This technique works best when it seems like the person “testifying” is doing so because they genuinely like the product or agree with the idea. Some testimonials may be less effective when we recognize that the person is getting paid
to endorse the product.
https://www.youtube.com/watch?v=N-nWu1rSaao
15. Warm and fuzzy
This technique uses sentimental images (especially of families, kids and animals) to stimulate feelings of pleasure, comfort, and delight. It may also include the use of soothing music, pleasant voices, and evocative words like "cozy" or "cuddly.” The Warm & fuzzy
https://www.youtube.com/watch?v=B4xEy1Pw2pA
https://www.youtube.com/watch?v=YP6WG_jN7dI
17. Chansma Sometimes,
https://www.youtube.com/watch?v=FRg4mohwZ5I
18. Buphemise
While the Glittering generalities and Name-calling techniques arouse audiences with vivid, emotionally suggestive words, Euphemism tries to pacify audiences in order to make an unpleasant reality more palatable. Bland or abstract terms are used instead of clearer, more graphic words. Thus, we hear about corporate "downsizing" instead of "layoffs," or "enhanced interrogation techniques" instead of "torture.”
https://www.youtube.com/watch?v=eZZNCWYXU8o
19. Extrapolation.
Persuaders sometimes draw huge conclusions on the basis of a few small
facts. Extrapolation works by ignoring complexity. It’s most persuasive when it predicts something we hope can or will be true.
https://www.youtube.com/watch?v=ECXD8g5XMV0
20. Flattery
Persuaders love to flatter us. Politicians and advertisers sometimes speak directly to
us: "You know a good deal when you see one." "You expect quality." "You work hard for a living."Persuaders love to flatter us. Politicians and advertisers sometimes speak directly to
"You deserve it." Sometimes ads flatter us by showing people doing stupid things, so that we’ll feel
smarter or superior. Flattery works because we like to be praised and we tend to believe people we
https://www.youtube.com/watch?v=FauZanivIto
21. Glittering generalities
This is the use of so-called "virtue words" such as civilization,
democracy, freedom, patriotism, motherhood, fatherhood, science, health, beauty, and love.
Persuaders use these words in the hope that we will approve and accept their statements without
examining the evidence. They hope that few people will ask whether it’s appropriate to invoke these
https://www.youtube.com/watch?v=-YjZFobEAF0
22. Name calling
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They are set up so that the “correct” answer is obvious. ("Do you want to get out of debt?" "Do you
want quick relief from headache pain?" and "Should we leave our nation vulnerable to terrorist
attacks?" are all rhetorical questions.) Rhetorical questions are used to build trust and alignment
before the sales pitch.
This technique links a person or idea to a negative symbol (liar, creep, gossip,
etc.). It’s the opposite of Glittering generalities. Persuaders use Name-calling to make us reject the person or the idea on the basis of the negative symbol, instead of looking at the available evidence. A subtler version of this technique is to use adjectives with negative connotations (extreme, passive, lazy, pushy, etc.) Ask yourself: Leaving out the name-calling, what are the merits of the idea itself?
https://www.youtube.com/watch?v=9ucdRWDI9GE
23. New
We love new things and new ideas, because we tend to believe they’re better than old
things and old ideas. That’s because the dominant culture in the United States (and many other
countries) places great faith in technology and progress. But sometimes, new products and new ideas
lead to new and more difficult problems.
24. Nostalgia
This is the opposite of the New technique. Many advertisers invoke a time when life
was simpler and quality was supposedly better ("like Mom used to make"). Politicians promise to
bring back the "good old days" and restore "tradition." But whose traditions are being restored? Who did they benefit, and who did they harm? This technique works because people tend to forget the bad parts of the past, and remember the good
We love new things and new ideas, because we tend to believe they’re better than old
things and old ideas. That’s because the dominant culture in the United States (and many other
countries) places great faith in technology and progress. But sometimes, new products and new ideas
lead to new and more difficult problems.
https://www.youtube.com/watch?v=p5pYOuOrO6U
24. Nostalgia
This is the opposite of the New technique. Many advertisers invoke a time when life
was simpler and quality was supposedly better ("like Mom used to make"). Politicians promise to
bring back the "good old days" and restore "tradition." But whose traditions are being restored? Who did they benefit, and who did they harm? This technique works because people tend to forget the bad parts of the past, and remember the good
https://www.youtube.com/watch?v=PiF322V32PE
They are set up so that the “correct” answer is obvious. ("Do you want to get out of debt?" "Do you
want quick relief from headache pain?" and "Should we leave our nation vulnerable to terrorist
attacks?" are all rhetorical questions.) Rhetorical questions are used to build trust and alignment
before the sales pitch.
https://www.youtube.com/watch?v=CYdzX_eFC48
26. Scientific evidence.
This is a particular application of the Expert technique. It uses the
paraphernalia of science (charts, graphs, statistics, lab coats, etc.) to "prove" something. It often works because many people trust science and scientists. It’s important to look closely at the "evidence," however, because it can be misleading.
.jpg)
27. Simple solution
Life is complicated. People are complex. Problems often have many causes, and they’re not easy to solve. These realities create anxiety for many of us. Persuaders offer relief by ignoring complexity and proposing a Simple solution. Politicians claim one policy change (lower taxes, a new law, a government program) will solve big social problems. Advertisers take this strategy even further, suggesting that a deodorant, a car, or a brand of beer will make you beautiful,popular and successful.
.jpg)
28. Slippery slope.
This technique combines Extrapolation and Fear. Instead of predicting a positive future, it warns against a negative outcome. It argues against an idea by claiming it’s just the first step down a “slippery slope” toward something the target audience opposes. ("If we let them ban smoking in restaurants because it’s unhealthy, eventually they’ll ban fast food, too." This argument ignores the merits of banning smoking in restaurants.) The Slippery slope technique is commonly used in political debate, because it’s easy to claim that a small step will lead to a result most people won’t like, even though small steps can lead in many directions.
.jpg)
29. Symbols. Symbols are words or images that bring to mind some larger concept, usually one with strong emotional content, such as home, family, nation, religion, gender, or lifestyle. Persuaders use the power and intensity of symbols to make their case. But symbols can have different meanings for different people. Hummer SUVs are status symbols for some people, while to others they are symbols of environmental irresponsibility.
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30. Ad hominem.
Latin for "against the man," the ad hominem technique responds to an argument by attacking the opponent instead of addressing the argument itself. It’s also called "attacking the messenger.” It works on the belief that if there’s something wrong or objectionable about the messenger, the message must also be wrong.
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31. Analogy.
An analogy compares one situation with another. A good analogy, where the
situations are reasonably similar, can aid decision-making. A weak analogy may not be persuasive, unless it uses emotionally-charged images that obscure the illogical or unfair comparison.
.jpg)
32. Card stacking.
No one can tell the whole story; we all tell part of the story. Card stacking,
however, deliberately provides a false context to give a misleading impression. It "stacks the deck," selecting only favorable evidence to lead the audience to the desired conclusion.
33. Cause vs. Correlation
While understanding true causes and true effects is important,
persuaders can fool us by intentionally confusing correlation with cause. For example: Babies drink
milk. Babies cry. Therefore, drinking milk makes babies cry.
.jpg)
34. Denial.
This technique is used to escape responsibility for something that is unpopular or controversial. It can be either direct or indirect. A politician who says, "I won’t bring up my opponent’s marital problems," has just brought up the issue without sounding mean.
.jpg)
35. Diversion
. This technique diverts our attention from a problem or issue by raising a separate issue, usually one where the persuader has a better chance of convincing us. Diversion is often used to hide the part of the story not being told. It is also known as a “red herring.”
.jpg)
https://www.youtube.com/watch?v=e55GsnKYtiI
36. Group dynamics.
We are greatly influenced by what other people think and do. We can get carried away by the potent atmosphere of live audiences, rallies, or other gatherings. Group dynamics is a more intense version of the Majority belief and Bandwagon techniques.
.jpg)
https://www.youtube.com/watch?v=HnKvYwz8ssU
37. Majority belief
This technique is similar to the Bandwagon technique. It works on the assumption that if most people believe something, it must be true. That’s why polls and survey results are so often used to back up an argument, even though pollsters will admit that responses vary widely depending on how one asks the question.
.jpg&container=blogger&gadget=a&rewriteMime=image%2F*)
38. Scapegoating.
Extremely powerful and very common in political speech, Scapegoating blames a problem on one person, group, race, religion, etc. Some people, for example, claim that undocumented (“illegal”) immigrants are the main cause of unemployment in the United States, even though unemployment is a complex problem with many causes. Scapegoating is a particularly dangerous form of the Simple solution technique.
.jpg)
39. Straw man
This technique builds up an illogical or deliberately damaged idea and presents it
as something that one’s opponent supports or represents. Knocking down the "straw man" is easier than confronting the opponent directly.
.jpg)
40. Timing
Sometimes a media message is persuasive not because of what it says, but because of when it’s delivered. This can be as simple as placing ads for flowers and candy just before Valentine’s Day, or delivering a political speech right after a major news event. Sophisticated ad campaigns commonly roll out carefully-timed phases to grab our attention, stimulate desire, and generate a response.
.jpg)
https://www.youtube.com/watch?v=iFNGCKH4eQ8
This is a particular application of the Expert technique. It uses the
paraphernalia of science (charts, graphs, statistics, lab coats, etc.) to "prove" something. It often works because many people trust science and scientists. It’s important to look closely at the "evidence," however, because it can be misleading.
https://www.youtube.com/watch?v=4MtUyu4HoEY
27. Simple solution
Life is complicated. People are complex. Problems often have many causes, and they’re not easy to solve. These realities create anxiety for many of us. Persuaders offer relief by ignoring complexity and proposing a Simple solution. Politicians claim one policy change (lower taxes, a new law, a government program) will solve big social problems. Advertisers take this strategy even further, suggesting that a deodorant, a car, or a brand of beer will make you beautiful,popular and successful.
https://www.youtube.com/watch?v=m5Kcqkr1lwM
28. Slippery slope.
This technique combines Extrapolation and Fear. Instead of predicting a positive future, it warns against a negative outcome. It argues against an idea by claiming it’s just the first step down a “slippery slope” toward something the target audience opposes. ("If we let them ban smoking in restaurants because it’s unhealthy, eventually they’ll ban fast food, too." This argument ignores the merits of banning smoking in restaurants.) The Slippery slope technique is commonly used in political debate, because it’s easy to claim that a small step will lead to a result most people won’t like, even though small steps can lead in many directions.
https://www.youtube.com/watch?v=WqOf3Sxmr08
29. Symbols. Symbols are words or images that bring to mind some larger concept, usually one with strong emotional content, such as home, family, nation, religion, gender, or lifestyle. Persuaders use the power and intensity of symbols to make their case. But symbols can have different meanings for different people. Hummer SUVs are status symbols for some people, while to others they are symbols of environmental irresponsibility.
https://www.youtube.com/watch?v=ZhvkR8rCcVs
30. Ad hominem.
https://www.youtube.com/watch?v=ZyH41szxu_Q
https://www.youtube.com/watch?v=T3FxoaqCZqo
31. Analogy.
An analogy compares one situation with another. A good analogy, where the
situations are reasonably similar, can aid decision-making. A weak analogy may not be persuasive, unless it uses emotionally-charged images that obscure the illogical or unfair comparison.
https://www.youtube.com/watch?v=j9OmtB9aEfY
32. Card stacking.
No one can tell the whole story; we all tell part of the story. Card stacking,
however, deliberately provides a false context to give a misleading impression. It "stacks the deck," selecting only favorable evidence to lead the audience to the desired conclusion.
https://www.youtube.com/watch?v=B71nRqWcAM0
33. Cause vs. Correlation
While understanding true causes and true effects is important,
persuaders can fool us by intentionally confusing correlation with cause. For example: Babies drink
milk. Babies cry. Therefore, drinking milk makes babies cry.
https://www.youtube.com/watch?v=-1XrTNjNv-Y
34. Denial.
This technique is used to escape responsibility for something that is unpopular or controversial. It can be either direct or indirect. A politician who says, "I won’t bring up my opponent’s marital problems," has just brought up the issue without sounding mean.
https://www.youtube.com/watch?v=4COAG4zXGlw
35. Diversion
. This technique diverts our attention from a problem or issue by raising a separate issue, usually one where the persuader has a better chance of convincing us. Diversion is often used to hide the part of the story not being told. It is also known as a “red herring.”
https://www.youtube.com/watch?v=e55GsnKYtiI
36. Group dynamics.
We are greatly influenced by what other people think and do. We can get carried away by the potent atmosphere of live audiences, rallies, or other gatherings. Group dynamics is a more intense version of the Majority belief and Bandwagon techniques.
https://www.youtube.com/watch?v=HnKvYwz8ssU
37. Majority belief
This technique is similar to the Bandwagon technique. It works on the assumption that if most people believe something, it must be true. That’s why polls and survey results are so often used to back up an argument, even though pollsters will admit that responses vary widely depending on how one asks the question.
https://www.youtube.com/watch?v=HB6b4OpasSk
38. Scapegoating.
Extremely powerful and very common in political speech, Scapegoating blames a problem on one person, group, race, religion, etc. Some people, for example, claim that undocumented (“illegal”) immigrants are the main cause of unemployment in the United States, even though unemployment is a complex problem with many causes. Scapegoating is a particularly dangerous form of the Simple solution technique.
https://www.youtube.com/watch?v=DijFob8vxgI
39. Straw man
This technique builds up an illogical or deliberately damaged idea and presents it
as something that one’s opponent supports or represents. Knocking down the "straw man" is easier than confronting the opponent directly.
https://www.youtube.com/watch?v=F5lZOKLy_kA
Sometimes a media message is persuasive not because of what it says, but because of when it’s delivered. This can be as simple as placing ads for flowers and candy just before Valentine’s Day, or delivering a political speech right after a major news event. Sophisticated ad campaigns commonly roll out carefully-timed phases to grab our attention, stimulate desire, and generate a response.
https://www.youtube.com/watch?v=iFNGCKH4eQ8
Kamis, 15 Januari 2015
silence of love "thai life insurance"
silence of love "thai life insurance"
yes we know in a flash of video footage is so clearly defined that there is a girl who has a father who was deaf and could not speak, but his father is very lover of his daughter, but the incident was reversed, his daughter even hates his father who had a shortage.
hatred was getting into when the daughter was always teased by classmates, indeed siputri did not receive, but the daughter was ashamed of him mempuanya father like that.
changed her mind, she even against his father, and when the air daughter's birthday, her father had prepared a surprise for her, but the princess wants to b \ tries to commit suicide, the father also broke down the door and took her daughter to the hospital.
father speak with body language, that he wanted his daughter survived, he was willing to give his daughter's house to recover, and at that time, his father was donating blood to the daughter, her daughter was very sad and regretted his actions.
which is very important, humans should have life insurance in life, because in case of an accident, we were able to use or got form of free medical insurance, hospital fees, or funds to those who have died, it would be easy if we have life insurance.
https://www.youtube.com/watch?gl=ID&hl=id&v=qZMX6H6YY1M
yes we know in a flash of video footage is so clearly defined that there is a girl who has a father who was deaf and could not speak, but his father is very lover of his daughter, but the incident was reversed, his daughter even hates his father who had a shortage.
hatred was getting into when the daughter was always teased by classmates, indeed siputri did not receive, but the daughter was ashamed of him mempuanya father like that.
changed her mind, she even against his father, and when the air daughter's birthday, her father had prepared a surprise for her, but the princess wants to b \ tries to commit suicide, the father also broke down the door and took her daughter to the hospital.
father speak with body language, that he wanted his daughter survived, he was willing to give his daughter's house to recover, and at that time, his father was donating blood to the daughter, her daughter was very sad and regretted his actions.
which is very important, humans should have life insurance in life, because in case of an accident, we were able to use or got form of free medical insurance, hospital fees, or funds to those who have died, it would be easy if we have life insurance.
https://www.youtube.com/watch?gl=ID&hl=id&v=qZMX6H6YY1M
Kamis, 30 Oktober 2014
PONDS FLAWLESS WHITE "LOVE CONQUERS ALL" ANALYSIS
To solve why the theme of that advertisement is using love by the theme and what is the relation.
because the consumer of products such ponds a more populist to womanhood or girl, they want their skin look more beautiful, and more perfect white, white is pure and white as a symbol of love, the girl may think she can get the love pure and clean, especially from someone who is in love.
Conclusions the relation between love, white, and ponds?
conclusion is that these ponds products could make the skin of the use to be white and shining, and because white is a symbol of a very pure and beautiful, the side the beauty and sanctity that can attract the attention of someone, and that someone can love even loved the wearer, and the use will get a very feel so much love.
Sabtu, 11 Oktober 2014
TUGAS KETERAMPILAN KOMPUTER
TENTANG PRINTER
IMPACT PRINTER
1. Dot matrix printer
merupakan printer
yang menggunakan pita sebagai alat percetakan. Karena menggunakan pita untuk
menampilkan output ke kertas, hasil percetakan printer dengan dot matrix agak
kasar dan kurang bagus.
Dengan menggunakan
printer ini, cetakan dapat langsung dirangkap dengan karbon. Sebab sistem
pencetakannya masih menggunakan sistem ketukan.
Berhubung
menggunakan pita sebagai sumber warnanya, maka warna yang dapat dihasilkan pun
tidak bervariasi. Hanya hitam, biru, dan merah saja. Dan jarang sekali yang
dapat menggunakan ketiga warna ini secara sekaligus.Resolusi cetaknya masih
sangat rendah, karena gambar yang tercetak akan terlihat seperti titik-titik
yang saling berhubungan.
Kecepatan kinerja
printer jenis ini diukur dengan jumlah karakter yang bisa dicetak per detik
dengan satuan cps (character per second). Beberapa printer jenis ini
berkecepatan 500 cps.
Meskipun saat ini
teknologi printer sudah semakin canggih, namun printer dot matrix masih
diproduksi. Sebab printer dot matrix dapat digunakan untuk mencetak dokumen
tembusan, yang biasanya digunakan untuk membuat kwitansi, bon, dan dokumen
keuangan lainnya.
2. Daisy wheel printer
2. Daisy wheel printer
Disebut Daisy Wheel, karena tipe printer ini menggunakan sebuah
roda (wheel), yang berisi karakter-karakter. Tiap-tiap karakter pada roda,
terletak pada sebuah lengan plastik yang diletakan pada pusat roda, sehingga
berbentuk seperti bunga seruni (daisy). Roda yang berisi karakter-karakter akan
berputar dan akan berhenti pada roda posisi karakter yag dikehendaki,
selanjutnya karakter ini akan diketuk dengan suatu pemukul dan akan dicetak di
kertas.
Hasil dari karakter yang tercetak di kertas mempunyai kualitas yang baik, sehingga printer jenis ini digolongkan juga sebagai letter quality printer, tetapi mempunyai kelemahan, yaitu lebih lambat dibandingkan dengan printer tipe dot matrix. Kecepatan mencetak daisy wheel printer sekitar 55 cps (karakter per detik)
3. Thimble
printer
Thimble printer juga merupakan letter quality printer menggunakan elemen
berbentuk thimble yang terdiri dari batangan plastik yang diatur
melingkar seperti daisy wheel tetapi batangan tersebut dibengkokkan. Pola dari
karakter ada di ujung batangan plastik tersebut.
4. Chain printer
4. Chain printer
Printer jenis ini menggunakan suatu rantai yang berisi
karakter-karakter untuk membentuk hasil cetakannya. Rantai tersebut akan
berputar secara horisontal dan setelah tepat pada posisi percetakan, palu
pemukul akan mengetuk pola karakter di rantai melalui karbon, bentuk dari
karakter akan tercetak di kertas. Printer tipe ini, mempunyai kecepatan
kecepatan mencetak yang sangat tinggi, yaitu sampai 1000 baris per menit.
5. Band printer
5. Band printer
Band printer cara operasinya sama dengan chain printer, tetapi
menggunakan pita besi (steel band ) yang berisi kumpulan pola karakter.
6. Drum printer
6. Drum printer
Printer jenis ini,
bekerja dengan mengumpulkan karakter, yang akan diletakkan pada permukaan luar
suatu drum metal. Tiap-tiap posisi kolom percetakan terdapat satu lingkaran
kumpulan karakter pada drum. Proses pencetakan karakter dilakukan dengan cara
memutar drum sampai pada bentuk karakter yang diinginkan, dan suatu palu
pemukul akan mengetuk palu pencetak karakter tersebut.
NON IMPACT
1. Inkjet printer
Jenis printer tipe inkjet ini yang paling sering kita temui
dipasaran, pola kerja printer tipe ini membentuk karakter atau grafik dengan
kepala cetak yang mempunyai pipa penyedot kecil (nozzle) yang menyemprotkan
tinta ke kertas. Untuk memperoleh hasil yang tepat dan benar, tinta yang
disemprotkan akan diarahkan ke bidang sasaran oleh satu atau lebih eletronic
deflector yang mengatur posisi horizontal dan vertikal dari tinta yang
disemprotkan. Pengaliran tinta dilakukan secara kontinu dan bila tidak
dibutuhkan untuk suatu bentuk tertentu, maka akan dikembalikan ke kepala
cetak.
Printer Ink Jet dapat memberikan kualitas pencetakan yang baik,
karena karakter dibentuk dari puluhan titik-titik tinta yang kecil. Beberapa
printer ink jet mempunyai kemampuan untuk mencetak gambar dengan beberapa warna
menggunakan beberapa nozzle yang terpisah.
2. Thermal printer
Printer ini menggunakan kepala
cetak yang berisi jarum-jarum besi yang masing-masing dipanasi secara terpisah.
Kertas yang digunakan adalah khusus yang peka terhadap panas.
Jarum besi yang dipanasi, bila diletakkan dekat dengan kertas yang peka panas tersebut menyebabkan bentuk karakter akan terbakar di kertas. Thermal printer tidak dapat mencetak bentuk yang berwarna.
3. Electrostastic
Jarum besi yang dipanasi, bila diletakkan dekat dengan kertas yang peka panas tersebut menyebabkan bentuk karakter akan terbakar di kertas. Thermal printer tidak dapat mencetak bentuk yang berwarna.
3. Electrostastic
Electrostatic printer menggunakan kepala cetak yang berisi jarum-jarum besi
yang diberi aliran listrik. Cara kerja Electrostatic printer sama dengan
thermal printer, kecuali kertas yang digunakan adalah kertas khusus yang
dilapisi dengan alumunium oksida. Electrostatic printer juga tidak dapat
mencetak bentuk yang berwarna-warna.
4. Thermal transfer printer
4. Thermal transfer printer
Thermal transfer printer
merupakan printer teknologi panas (thermal) yang terbaru dan dapat mencetak
dalam bentuk warna-warna. Thermal transfer printer menggunakan kepala cetak
yang dipanasi dan suatu karbon yang mengandung partikel-partikel tinta yang
dilekatkan pada lilin. Jika lilin ini meleleh partikel tinta akan terlepas dan
melekat di kertas.
Pencetakan transfer termal
digunakan untuk mencetak informasi variabel kode batch, kode tanggal, nomor
urut, teks, diagram dan kode bar ke label akhir pallet, karton atau kotak,
untuk pergudangan dan distribusi kebutuhan.
Untuk thermal printer yang mencetak lebih cepat, pengguna harus menentukan
kertas termal yang lebih sensitif. Label termal dengan respon yang lebih cepat
termal dapat mencetak dengan kecepatan hingga 12 inci (305mm) per detik, atau
pada kecepatan lebih lambat di mana suhu print-head dapat dikurangi, sehingga
kehidupan print-head lebih panjang.
5. Laser printer
Pencetak ini penulisannya dengan menggunakan sinar laser,
sehingga kecepatan kerjanya cukup tinggi, dapat mencapai 10.000 cps, sekaligus
dengan resolusi yang cukup halus.
Sebagian dari laser
printer bentuknya mirip dengan mesin
fotokopi. Daya cetaknya juga cukup banyak bisa mencapai lebih dari 10 lembar
per menit. Kualitas hasil cetak laser printer pun sangat bagus, sehingga mirip
sekali dengan aslinya. Selain itu hasil cetakan cepat kering. Tetapi harga
printer ini cukup mahal.
6. Serial printer
Serial printer atau di sebut juga dengan nama character printer
karena cara mencetaknya adalah suatu karakter tiap saat serial. Yang
termasuk serial printer adalah dot matrix printer, thimble printer inkjet
printer, thermal printer, electrostatic printer dan thermal transfer printer.
Kecepatan dari serial printer biasanya diukur dengan satuan cps ( 13
character perscond atau karacter perdetik ). Yang termasuk serial printer adalah :
- dot matrix printer
-daisy wheel printer
-thimble printer
-inkjet printer
- thermal printer
- electrostatic printer
-thermal transfer printer
7. Line printer
line printer adalah printer yang satu baris teks dicetak sekaligus. Mereka sebagian besar berhubungan dengan peralatan unit rekam dan masa awal komputasi digital, tapi teknologi ini masih digunakan. Kecepatan cetak 600 baris-per-menit (kurang lebih 10 halaman per menit) dicapai pada tahun 1950, kemudian meningkat menjadi sebanyak 1.200 liter per menit. Line printer mencetak baris lengkap pada satu waktu dan memiliki kecepatan di kisaran 150-2.500 baris per menit.
8. Page Printer
Page Printer
dapat mencetak satu halaman tiap saat. Yang termasuk
page printer adalah laser printer. Kecepatan dari page printer juga
biasanya diukur dengan satuan Ipm (line per minut) atau ppm (pages per
minute). Kecepatan dari page priter sangat tinggi bisa mencapai 20000
baris dalam tiap menitnnya (20000 Ipm), yang berarti sekitar 333 baris
tiap - detiknya. Misalnya satu baris dianggap terdiri dari 80 kolom
karakter, maka 20000 Ipm = 333 Ips = 26640 cps atau sekitar 88 kali
lebih cepat dari kecepatan dot matrix printer yang mempunyai kecepatan
3000 cps.
page printer adalah laser printer. Kecepatan dari page printer juga
biasanya diukur dengan satuan Ipm (line per minut) atau ppm (pages per
minute). Kecepatan dari page priter sangat tinggi bisa mencapai 20000
baris dalam tiap menitnnya (20000 Ipm), yang berarti sekitar 333 baris
tiap - detiknya. Misalnya satu baris dianggap terdiri dari 80 kolom
karakter, maka 20000 Ipm = 333 Ips = 26640 cps atau sekitar 88 kali
lebih cepat dari kecepatan dot matrix printer yang mempunyai kecepatan
3000 cps.
9. Intelleigent printer
Intelleigent
Printer Controller merupakan alat yang dapat
digunakan untuk menghubungkan beberapa komputer dengan sebuah
atau beberapa printer, sehingga sebuah printer dapat di pergunakan
bersama - sama secara otomatis atau dapat dipindahkan antara satu
printer dengan printer yang lain. Printer controller ini dikatakan
intelligent karena mempunyai CPU dan memori tesendiri yang akan
mengukur penggunaan printer bersama - sama. Memori di printer
controller berfungsi sebagai buffer data yang akan dikirimkan ke printer
untuk dicetak.
digunakan untuk menghubungkan beberapa komputer dengan sebuah
atau beberapa printer, sehingga sebuah printer dapat di pergunakan
bersama - sama secara otomatis atau dapat dipindahkan antara satu
printer dengan printer yang lain. Printer controller ini dikatakan
intelligent karena mempunyai CPU dan memori tesendiri yang akan
mengukur penggunaan printer bersama - sama. Memori di printer
controller berfungsi sebagai buffer data yang akan dikirimkan ke printer
untuk dicetak.
IMPACT PRINTER
1. Dot matrix printer
2. Daisy wheel printer
3. Thimble printer
4. Chain printer
5, Band printer
6. Drum printer
NON IMPACT PRINTER
1. Inkjet printer
2. Thermal printer
3. Electrostatic printer
4. Thernal transfer printer
5. Laser printer
6. Serial printer
7. Line printer
8. Page printer
9. Intelligent printer
SUMBER : http://lintasinformaticha.wordpress.com/2012/11/12/jenis-jenis-printer/
http://www.dasarpendidikan.com/2013/07/macam-macam-jenis-printer-dan-fitur.html
http://pmk08.files.wordpress.com/2012/11/printer.pdf
http://www.dasarpendidikan.com/2013/07/macam-macam-jenis-printer-dan-fitur.html
http://pmk08.files.wordpress.com/2012/11/printer.pdf
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